NEW MAKE COMMUNICATIONS

Comms as unique as your new make spirit

About us

New Make Communications is an award-winning specialist whisky PR consultancy working with distilleries and drinks brands around the world.

We help producers build reputation through media relations, brand storytelling and strategic communications rooted in deep category knowledge.

Our work spans the full life cycle of a spirits brand — from early messaging and positioning through to international launches, media engagement and long-term storytelling.

Award-winning WHISKY PR

New Make Communications was named PR Agency of the Year (Rest of World) at the Icons of Whisky Awards, recognising our work supporting distilleries and spirits brands internationally.

OUR SERVICES

  • Consultancy

    We're strategic thinkers that help whisky brands to plot a course forward for PR and comms. This can include PR planning, brand storytelling, messaging frameworks, launches, events and media engagement.

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  • Spirits education

    We offer WSET spirits education to help agencies and brands build genuine product knowledge — grounding communications work in a deeper understanding of the category.

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  • Pre-PR

    Many brands hire a PR agency before the foundations are in place. Pre-PR helps brands refine messaging, positioning and strategy so communications activity has the best chance of success.

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James Bunting sat smiling at a table with a nosing glass of whisky and a background of spirits bottles

A BIT of Background

James (or JB) set up New Make Comms after over a decade working in award-winning PR agencies across London. He is passionate about spirits and the spirits industry and holds a WSET Level 3 as well as a WSET Educator certificate. During his career he has turned his hand to everything from launching new distilleries to amplifying sponsorships, unveiling new brands and hosting dinners, tastings and trips around the world.

Working with start-ups through to big portfolios, JB has led brands through some of their most important moments.

INDUSTRY EXPERIENCE

Our experience spans Scotch whisky, international whisky and wider spirits categories, working with both emerging distilleries and global brands.

Laphroaig

The Macallan

Ardray

Bruichladdich

Stauning

Torabhaig

Courvoisier

The Botanist

Hatozaki

Guinness

North Uist

Mr Black

If you’re exploring how PR could support your brand, you can learn more about our whisky PR expertise, READ THROUGH SOME OF OUR FAQs, or get in touch to discuss your distillery or spirits brand.