NEW MAKE COMMUNICATIONS

Comms as unique as your new make spirit

About us

New Make Communications is an award-winning specialist whisky PR consultancy working with distilleries and drinks brands around the world.

We help producers build reputation through media relations, brand storytelling and strategic communications rooted in deep category knowledge.

Our work spans the full life cycle of a spirits brand — from early messaging and positioning through to international launches, media engagement and long-term storytelling.

Award-winning WHISKY PR

New Make Communications was named PR Agency of the Year (Rest of World) at the Icons of Whisky Awards, recognising our work supporting distilleries and spirits brands internationally.

OUR SERVICES

  • Consultancy

    We're strategic thinkers that help whisky brands to plot a course forward for PR and comms. This can include PR planning, brand storytelling, messaging frameworks, launches, events and media engagement.

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  • Spirits education

    We offer WSET spirits education to help agencies and brands build genuine product knowledge — grounding communications work in a deeper understanding of the category.

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  • Pre-PR

    Many brands hire a PR agency before the foundations are in place. Pre-PR helps brands refine messaging, positioning and strategy so communications activity has the best chance of success.

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James Bunting sat smiling at a table with a nosing glass of whisky and a background of spirits bottles

A BIT of Background

James Bunting (JB) is the founder of New Make Communications, a consultancy specialising in communications for whisky distilleries and brands.

After 15 years in award-winning London PR agencies, he now works with producers across the spirits world helping them tell their stories through media, events and long-term brand building. His work has ranged from launching new distilleries and unveiling new brands to shaping global sponsorships and hosting press trips across Scotland and beyond.

A long-time student of the category, James holds the WSET Level 3 Award in Spirits and is also a WSET educator.

INDUSTRY EXPERIENCE

Our experience spans Scotch whisky, international whisky and wider spirits categories, working with both emerging distilleries and global brands.

Laphroaig

The Macallan

Ardray

Bruichladdich

Stauning

Torabhaig

Courvoisier

The Botanist

Hatozaki

Guinness

North Uist

Mr Black

If you’re exploring how PR could support your brand, you can learn more about our whisky PR expertise, READ THROUGH SOME OF OUR FAQs, or get in touch to discuss your distillery or spirits brand.